In the face of fierce market competition and product homogeneity, material innovation has become the key to enhance product power and brand power of apparel enterprises. From September 5 to 8, China National Chemical Fiber Industry Association, Media Center of China National Textile Industry Council, Huafeng Chemical Co., LTD., Tongkun Group Co., LTD., and Anhui Fengyuan Biological Fiber Co., LTD jointly launched the "Fiber Road -- 2022 China Fiber Trend Docking and Exchange Activity". He has successively entered Fujian Sepilong Industrial Co., LTD., Hongxing Erke Industrial Co., LTD., Nine Mu King Co., LTD., Anta (China) Co., LTD., Fujian Seven Brand Group Co., LTD., Fujian Peak Sports Goods Co., LTD., San6yi (China) Co., LTD., and Zhongqiao Sports Co., LTD. It shared the research on the trend of Chinese fiber and fiber varieties released this year, understood the pain points and difficulties of terminal brands in product research and development, discussed the feasible path of collaborative innovation, and laid a foundation for giving play to the value-added role of innovative fiber in terminal products.

The fibers are more integrated with the terminals

As an important extension of "Chinese Fiber Fashion Trend", Fiber Road actually builds a bridge between fiber enterprises and clothing brands. In the docking exchange, Wang Yongsheng, deputy director of Marketing Department of China Chemical Fiber Association, detailed the products released in 2022/2023, a popular trend of Chinese fiber. For example, rare earth bacteriostatic regenerated cellulose fiber/polyamide supplemented with rare earth based nano-bacteriostatic agent, plant modified bacteriostatic polyester fiber supplemented with natural plant active ingredients, PA/PHBV blend fiber supplemented with biological PHBV natural intrinsic bacteriostatic components can achieve durable and efficient bacteriostatic. Two-component composite polyester elastic fiber and hygroscopic elastic cotton-like polyester fiber can achieve high shape conformation without ammonia elasticity. Far-infrared polyamide 6 fiber provides a skin-friendly, non-ice-cold experience; Titanium cationic dyeable polyester fiber can realize the synergistic effect of green catalyst and cationic dyeable technology. Recycling PET/PTT two-component composite fiber can achieve regeneration and bio-based low carbon resonance; Cationic recycling polyester fiber can achieve low temperature dyeing and low carbon effect superposition......

Whether it is functional innovation, or green innovation, these fibers make the terminal brand bright, so as to more affirm the innovation ability of domestic fiber enterprises. As Zheng Yunyin, senior manager of Seven Brand's Fabric & Accessories R&D Center, said, "In the process of product development, we pay more attention to functionality, safety and consumer experience. During last year's Fiber Road event, we learned a lot of new fibers, which provided a good reference for our product development. This year, we also learned a lot of fibers that fit our innovation direction, and we look forward to the subsequent application development."

In fact, the functionality and differentiation of fiber materials have made terminal brands taste the "sweetness" of science and technology, which is particularly prominent in sports brands. For example, Anta has developed a product matrix represented by nitrogen technology, ice skin technology and hot technology to enable consumers to have a better consumption experience and sense of gain. As one of THE BEST downstream partners of China's fiber fashion trend, San6ONCE focuses on function and environmental protection, and successfully applies a variety of new fibers to its product research and development to achieve product sales growth.

Now, under the background of the rise of the national tide, Anta, 36once, Hongxing Erke, Peak, Qiaodan Sports and other domestic sports brands are accelerating the pace of material innovation, which will bring more opportunities for the innovation and research and development of fiber enterprises. Xie Ganglin, director of the R&D Center of Hongxinger Overcome distribution products, said, "The innovation of the fiber end has great potential. Through direct docking with the fiber end, it can avoid detour in the process of fabric development. In the future, we look forward to establishing more extensive contacts with more fiber enterprises to exchange needed goods and achieve a win-win situation." PI overcome technology center director Lin Wenna said: "chemical fiber leading enterprises research and development strength, production strength and industrial chain integration strength, will let us in material innovation, quality control, cost control further." In the docking exchange, Liu Huizhen, head of Qiaodan Sports Fabric Development Department, and others also had an in-depth conversation with fiber enterprises for the innovative fibers they were interested in, inspiring more innovative ideas.

Hai'an County Qinfeng Chemical Fiber Co., Ltd. specializes in production and sales：polypropylene staple fiber, Polyester Staple Fiber, functional polypropylene short fiber, functional polyester staple fiber, hydrophilic polyester staple fiber,  polypropylene, PP staple fiber, polyester staple fiber.