With the rapid development of science and technology and the awareness of environmental protection, the comfortable, low-carbon and intelligent lifestyle has gradually become the mainstream, which has spawned a broader functional textile market and more refined functional needs. At present, new materials, new technologies, new processes continue to emerge, the trend of high-end textiles is becoming increasingly obvious, and industry enterprises have also invested more attention to the development of textiles with high added value and composite functions.

In today's fierce market homogenization competition, how can textile enterprises break through the siege with the differentiated development of functional fabrics? On June 16, 2023 Keqiao Daily Fashion - Functional Textile Development and Application Innovation Forum was held in Shaoxing, Zhejiang, Keqiao China Women's Fabric Fashion Trend Research Institute. Experts from China Textile Information Center and Shanghai Deflon New Material Technology Co., Ltd. explained the development concept and technical realization scheme of functional textiles from multiple dimensions such as fiber application, fabric design and brand dynamics, and provided practical product innovation ideas for Keqiao textile enterprises who are seeking to upgrade.

This activity is sponsored by the construction Management Committee of China Textile City, Keqiao District, Shaoxing City, China Textile City creative Industry Service Center, China Textile Information Center/National Textile Product Development Center, China women's fabric Fashion Trend Research Institute. More than 50 representatives from textile enterprises such as Yang Shixin Materials, seven colors Rainbow, Keming Textiles, Yongsheng Industry and Trade, and Golden Idea Textile participated in the forum.

Big coffee, insight into the trend of functional innovation

In the "Functional textile product development and promotion under the New Consumption Scenario" sharing, Wang Xinli, deputy director of the Science and Technology Information Department of China Textile Information Center, analyzed the macro sports market and e-commerce brands, and introduced the development trend of functional textiles from the product planning and research and development end, marketing and promotion end. He pointed out that sports and leisure products mainly include three functional types: comfort, health and safety. Based on the analysis of eight outstanding brand product cases in popular sports scenes, he proposed the focus direction of functional products such as functional superposition, visualization, customization and safety in the future.

"The value of fibers and textiles is determined by market demand, and attention should be paid to the technical value, economic value and ecological value of the products." Wang Yongdong, general manager of Product Application and Development Center of Shanghai Defolun New Material Technology Co., LTD., in his speech "Talk about Differential polyester staple fiber", from the basic characteristics of polyester, combined with the development and application cases of differential polyester staple fiber, analyzed the feasible programs for fiber materials to achieve the functions of warm, cool, moisture, antibacterial and deodorant, waterproof and oil. He said that the development of differentiated fibers requires upstream and downstream enterprises in the industrial chain to cooperate, take user needs as the center, and improve product competitiveness.

Full of examples to help product development landing

"This forum activity has made a more comprehensive analysis of how to carry out the accurate development of differentiated functional products and grasp the consumer demand, which has benefited me a lot." The forum is a good guide for designers in transforming the product development model and opening up the functional fabric market." Shaoxing Shuixiang Textile Co., Ltd. design director Ma Jinxing highly recognized the value of this activity.

Hai'an County Qinfeng Chemical Fiber Co., Ltd. specializes in production and sales：polypropylene staple fiber, Polyester Staple Fiber, functional polypropylene short fiber, functional polyester staple fiber, hydrophilic polyester staple fiber,  polypropylene, PP staple fiber, polyester staple fiber.Our company mainly produces polypropylene staple fiber and polyester staple fiber: specifications 1.5D to 200D, length 5-150mm, product color sky blue, red, yellow, black, etc., can be customized. Polypropylene staple fiber and polyester staple fiber variety, support color to map or sample customization, fully meet your individual needs.