The latest data released by the National Bureau of Statistics shows that in the first half of this year, the retail sales of clothing, shoes, hats, needles and textiles in China reached 742.6 billion yuan, up 3.1% year-on-year. Under the strong impetus of a series of policies to boost consumption, the resilience and vitality of the domestic clothing consumption market have been continuously unleashed, demonstrating a vigorous development trend. Among them, natural material clothing represented by flax and ramie is becoming a new force leading the consumption trend. From the high-end haute couture field to the mass consumption ready-to-wear market, flax elements have been fully integrated into every link of the fashion industry chain.

In the Nanyou Clothing Market of Shenzhen, the new seasonal linen clothing has occupied a prominent position among numerous stores. Merchants introduced that linen clothing began to emerge in the second half of last year and has now firmly entered the mainstream category. It is worth noting that this season's linen products have broken free from the traditional constraints of black, white and primary colors in terms of color application. The bright and vivid tones have greatly boosted sales growth.

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